"A Dream with a Deadline"
How to Turn Strategy Into Action
The book A Dream with a Deadline, by Jacques Horovitz with Anne-Valérie Ohlsson-Corboz, shows you how to clarify your vision of where
you want to go and how to get there.
Motivated, successful businesses have an inspiring purpose. Their people have
a clear vision and sense of direction to rally around. But, a vision without action
is just a daydream. And a badly executed vision can become nightmare, as some companies have discovered to their cost.
A dream with a deadline, however, can propel you towards
a bright future.
"Let's put a man on the moon in 10 years" was a dream with a deadline. The
deadline was met, the dream came true and history was made. You may have a slightly more modest dream, but you still need to know how to make
those dreams come true.
Visionary and practical, A Dream with a Deadline gives you the tools you need to transform a well-articulated and inspiring vision into positive action and
results. It is a book for dreamers who have the courage and commitment to take
action and make the dream become reality.
By the time you have finished this book, you will know how to clarify you
direction, how to share the vision and create the culture and enthusiasm needed
to reach for the sky. And, by using the revealing self-diagnostic tool, you will
know where to concentrate your time, energy and resources in order to make
you vision happen.
The tools in the book have been tested with in companies worldwide,
varying in size from 600 to 70,000 employees and operating in a variety of
markets, from construction to international retail. They have all found that using
the tools in this book has helped them transform their dreams into action and turn
a strategy for tomorrow into a plan for today.
About the authors
Jacques Horovitz is Professor of Service Strategy, Service Marketing & Service Management at IMD, Lausanne. He has previously served as Executive Vice
President of marketing and sales for Club Med North America; as Managing
Director (Marketing and International) for the GrandVision group, and as coach to
the Executive Committee of Disneyland Paris, as well as head of quality of
training. He is currently CEO of a hotel chain he created ten years ago.
Through his own pan-European consulting company, Jacques has advised the
CEOs of more than one hundred companies in a wide variety of sectors. He has
researched and published widely on service strategies and service quality,
relationship marketing and customer bonding. His publications include the
international best-sellers Quality of Service; Total Customer Satisfaction; and Service Strategy now in its second edition.
Anne-Valérie Ohlsson-Corboz has been a Research Associate at IMD since
1999, working on business strategy, mergers and acquisitions and the challenges
of managing people in a global organization. She also has substantial experience
as a practitioner, having worked in marketing roles for Pfizer and the International
Olympic Committee.
Anne-Valérie is co-author of the book People Strategies for Global Firms. She
has also written for Sloan Management Review and the FT Handbook of Management and has published a substantial number of case studies. Her
current research interests include how companies make smart big moves and
anti-establishment marketing; and the influence of multi-culture exposure during
childhood.
By Jacques Horovitz
with Anne-Valérie Ohlsson-Corboz
Publisher: Financial Times Prentice Hall
Available from Amazon »
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