« Back

How to look 5 years younger in 14 days

Avon bring a touch of gold to the skincare market

Anew Ultimate Age Repair Gold Emulsion is the latest addition to the Anew Ultimate collection from Avon.  It has been making waves already with one being sold every 18 seconds in the UK**.  This luxury cream restores vitality to skin with one of Avon’s most potent and fortifying formulations. Infused with Gold Polypeptide Complex, Avon has harnessed the power of naturally occurring youth proteins called Sirtuins, which are scientifically proven to extend the healthy lifespan of living organisms. In its exclusive Pro-Sirtuin TX Complex, healthier essential youth cells are created to help visibly alter the way skin naturally ages.

As skin ages, its support structures weaken and moisture reserves become depleted, causing loss of skin density, extreme dryness and advanced age signs. Anew Ultimate Age Repair Gold Emulsion is designed to help refortify and reinforce thinning skin, restore vital hydration and visibly repair advanced signs of ageing for skin that looks and feels years younger in just two weeks.*

Designed to stimulate the youth proteins in skin

Dr. Glen Anderson, Director of Avon Skincare Product Development, states, “Anew Ultimate Night Gold Emulsion contains exclusive Pro-Sirtuin TX Technology, designed to stimulate the youth proteins in skin for dramatically younger-looking skin.  This is combined with Gold Polypeptide Complex, designed to replenish skin’s moisture reserves and maintain its youthful structure.”

Dramatic results

In clinical and consumer testing, Anew Ultimate Age Repair Gold Emulsion demonstrated the following dramatic results:

• Immediately, skin’s moisture levels surge by more than 400%***
• In just three days, the look of deep wrinkles begins to soften*
• After ten days, skin looks supported and more resilient*
• In two weeks, skin looks up to five years younger*
• Over time, density is restored to skin by up to 25% and skin is more cushioned and younger looking****
  
  

*          Consumer study, 146 people
**        Source: GSam, 20 July over period April 2009 – May 2009
***      Clinical study, 28 people
****    Clinical study, 31 people