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be what you want to be

Editors' Blog

Posted by Gerry - 13 January 2011

15th January is the best date to begin your diet

New research released by Sainsbury's Diets reveals that Brits who started their diets on 1st January are likely to have fallen of the diet wagon by now!

80% of us struggle to stick to healthy eating in the New Year and 44% of us cite not being in the right frame of mind to diet. A massive 42% of Brits who started their diet on 1st of January last just 2-4 weeks on their healthy eating kick.

Research shows that there can be a brighter outlook when beginning our diets on 15th January. Out of those that embark on a diet on this date, 45% will stay on a diet for six weeks or more.

Famed expert psychologist Dr. Linda Papadopoulos comments €œWith two thirds of Brits wanting to lose weight and just 14% of us completely happy with our bodies, it's vital we start eating a healthy diet at a time that is going to cause the least amount of stress and disruption in our lives. Brits struggle to change eating habits at the start of January as they find it stressful going back to work and getting the kids back to school not to mention coping with the worry of Christmas credit cards and bills. We have enough on our plates to deal with in January, without worrying about eating everything on our plates too!

The strain of Christmas often catches up with us in the New Year and we put far too much pressure on ourselves to get healthy during this period. If you begin your diet on 15th January you will have a much higher chance of sticking to healthy eating habits that should last you all year long!€

Charlie Parker, Sainsbury's nutritionist says €œNew research released by Sainsbury's Diets reveals that Brits plan on spending £1.3 billion on top of their monthly outgoings on healthy eating and dieting in January. With 18% of us giving up a diet in the past because of costs, coping with the financial burden of dieting in the New Year on top of our Christmas financial hangovers will be too much pressure. We want to encourage Brits to start their diets around mid January as they're more likely to succeed and it can be a lot kinder on their purses.

We found that people will stick to a diet for much longer if they have access to specific tools like healthy recipe ideas, and a personal fitness plan. Users can choose from a personalised Meal Plan or Food Diary service €“ this flexible approach means you can switch between the two to suit a busy lifestyle.

Sainsbury's Diets has all of these tools, plus a personal fitness plan for just £2.40* a week.€

For more information about Sainsbury's Diets go to


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