About Us

Representing a highly charged, powerful and positive generation

It is an enormous privilege to work on GiddyLimits. We represent the unique, powerful and inspirational generation who are changing the world view. Many men and women over 50 are at the top of their game - in business, politics, retail, show business, charities, the public sector. Others are setting up new businesses using the weight of their experience to be amongst the most successful start ups in the country.

Conversely, there are also many immensely valuable employees with years of experience and solid work ethic who have been made redundant, who can't get a look in at interviews and who are discriminated against by short sighted employment policies and a totally outdated understanding of people in their 50s and 60s.

But ... things are changing. Slowly. But surely.

And what of the champions of the local communities throughout the country who are volunteering, offering their time to make a difference where they live, who are boldly or quietly giving and transforming - grandparents who support their families, marathon runners who raise funds, volunteers who help schools in so many ways, retail assistants giving their time to charity stores, creators and supporters of thousands of charities which could not exist without them.

A vast, immensely positive force who are contributing to communities and the nation and making the world a better place. Like no other.

An awesome demographic

Not far off half the adult population are over 50. Demographically there is probably not another group with the immense influence, buying power, voting power, wealth and life experience of this generation.

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Editor - Joan Cassie (Cass)

Cass is Editor of GiddyLimits, her newest venture which brings together her skills and wealth of experience. Previously she was the Deputy General Manager for catering at the Earl’s Court and Olympia Exhibition Centres managing some of the country’s top exhibitions such as World Travel Market, The Royal Tournament, The London International Boat Show and the Ideal Home Exhibition. During this time she met and worked with many influential people from all walks of life including celebrities, captains of industry and royalty.

Later, as Conference and Events Manager for the Royal Borough of Kensington and Chelsea she learned her trade in dealing with local government departments.
Cass is a gregarious lover of life. She enjoys brainstorming ideas for her business interests, loves to eat out with friends and is a keen traveller. An avid reader, with an eclectic taste, she is well equipped to finish The Daily Telegraph Crossword most days.

Cass also volunteers in her local primary school teaching a form of catch up which encompasses one to one teaching of children who are behind due to language or emotional difficulties.

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